I sit here with two CDs next to me, of which belong to Melo. And I can't help but think that, the problem is not that we do not have talented musicians in South Africa, but rather the problem is that very few musicians understand the concept of marketing.
In business, there's a saying that goes like "you might have a brilliant idea but if no one knows about it, then it is useless". So in other words, if you do not market your music to people, how will they know you exist?
Before you go to work on an album or mixtape, take more time to plan out a clear strategy on how you're going to market yourself. And the truth of the matter is, you do not need that much money to have a strategic, powerful and result-generating strategy.
Research. Strategize. Apply. Evaluate.
That's it.
The world is waiting for you, and for your music. The world is waiting to dance to your music, to reminisce on your music, to make love to your music - the world awaits you, let them know you have arrived!
All the best.
#Truth. . Marketing is key
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